by SEO Phoenix
When selecting an SEO Phoenix agency, it is important to select one with a team that understands your product and target audience. Phoenix is an ideal city for SEO professionals who wish to advance their careers in a rapidly growing market. It is an excellent location to obtain national quality services due to the low costs of living.
What use does SEO serve for companies?
Content Quality and Relevance
Search engines assign a high importance to high-quality, relevant content when ranking websites. Content should be informative and captivating, free of mistakes and plagiarism, and give value to the users. It should also be relevant to both the user`s search query as well as their purpose. When creating content, businesses should think about their intended people, their concerns, and the information they`re searching for. Ensure that their content meets the needs of these users. Relevant content that is of high quality can help improve rankings and boost SEO.
Site Architecture and Navigation
Mobile Optimization
Backlinks
Backlinks, or links that connect to your website from other sites, play an important function in SEO. High-quality backlinks from reputable websites signal to search engines that your site is authoritative and trustworthy and can improve rankings. Backlinks of low quality and spam could hurt your rankings. Businesses should concentrate on building quality backlinks that come from reliable sources, like business publications, relevant blogs and social media influencers.
SEO Phoenix FAQs
1. How Do I Improve My Website’s Authority?
The best way to improve your website’s authority is to get other authoritative websites in your industry to link to your site.
Google looks at the other websites that link back to you as the strongest signal that your website is trustworthy. Google looks at how many backlinks you have and how trustworthy these websites are.
Think quality over quantity here. One link from the New York Times will help your website rankings significantly more than a link from 50 brand new blogs (more on some of our favorite link building techniques here).
2. How Do I Improve My Website’s Relevancy?
Start by identifying the words and phrases that your customers are searching for online, and update your website copy to better reflect those words and phrases. If you sell pizzas, make it easy for Google to understand that your website is about pizza.
For more advanced SEO, try working with any of the following keyword research tools to identify the greatest keyword targets for your business: Ahrefs (paid), SEMRush (paid), Google’s Keyword Planner (free), and Moz (paid).
Add these words and phrases to your header tags, title tags, alternate text, inlinks, etc.
3. Can People Find My Site On Google Right Now?
The easiest way to test this is to go to Google and type in “site:[mydomain.com]” and see if your website pops up. For example, to check if Intergrowth was indexed, I would type “site:inter-growth.co” into search engines.
4. What Parts of SEO Should I Focus on First?
Our best advice here would be to talk to an SEO expert to get their opinion. That being said, a good general rule of thumb is to check your website’s domain authority using the Moz toolbar.
In most cases, if your site’s authority is less than 40, you should focus on the Authority side of SEO (i.e. getting more reputable websites to link to you). If your site’s authority is greater than 70, focus on the Relevancy side of SEO (setting up a proper SEO foundation).
If your site falls somewhere in the middle, then do a search for 5 of your biggest competitors, and compare your domain authority to theirs. If your domain authority is higher than theirs, then it’s probably best to focus on Relevancy. If your domain authority is lower than theirs, then it’s probably best to focus on Authority.
